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New Blood Entry — BRIGHT

Award: Wood Pencil

WPP / 2015

My entry seeks to unite the three themes of girls, education and technology using the universal theme of light. All technology gives off light and light is a metaphor for the future hope provided by education. My proposal is that if you give bright technology to bright girls you provide them with the tools to create a brighter future. The brand identity is based around a beam of light repeated in different forms to represent distinct groups working together towards the same goal.

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