My entry seeks to unite the three themes of girls, education and technology using the universal theme of light. All technology gives off light and light is a metaphor for the future hope provided by education. My proposal is that if you give bright technology to bright girls you provide them with the tools to create a brighter future. The brand identity is based around a beam of light repeated in different forms to represent distinct groups working together towards the same goal.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More