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New Blood Entry — BBC Short & Sweet

Award: Wood Pencil

BBC / 2015

BBC Short & Sweet is an addictive new way to enjoy BBC TV content. This platform allows its users to enjoy 4-minute or less clips of BBC programmes. Whether it's football highlights, recipes, or a musical performance, this app lets people explore their interests without having to set half an hour aside. Young people love to absorb as much information as they can on websites like Tumblr or YouTube – this is the BBC's answer. This app allows endless discovery.

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