The 'always on' generation are continuously in search of risky comedy and funny video clips. For them good TV translates into stuff to share. In 2014, BBC Radio 1 engaged with over 40 million listeners. So the new UX is aligned with the tone of voice successfully used by Radio 1. The new feature recognises keywords typed into the user's smartphone or tablet within messaging or social media apps. Then by clicking on the BBC button embedded within the keyboard, users can preview and insert funny video clips taken from BBC content, tailored to accompany their message.
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