D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

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New Blood Entry — BBC Micro

Award: Wood Pencil

BBC / 2015

BBC Micro is a mobile app that uses alert notifications to deliver customised content exactly when we want it. By pulling relevant content from across BBC's multiple platforms and delivering concise summaries of those articles, updates can be consumed in a daily customised package without navigating away from whatever we are browsing. With more mobile phone users and fewer television owners, BBC Micro assembles content for a digital audience to ensure they're getting exactly what they want, while still engaging with their interests across multiple platforms.

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