New Blood Entry — The XL Stories Award: Nomination XL Recordings - Illustrate label history / 2014 Twitter Facebook Pinterest Not every slice of XL History tells the same story. 'The XL Stories' celebrates the uniqueness of the individual stories that make up the record label as we know it today. New Creative Michael Lester D&AD New Blood Awards. Nurturing tomorrow's creative superstars. D&AD New Blood Festival. Find out more.