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New Blood Entry — Three

Award: Black Pencil

XL Recordings - Illustrate label history / 2014

Our response is an interactive poster where sections are torn off and played through a punch paper music box. There are three sections; the first plays the three White Stripes songs that inspired Aluminium, the middle plays Aluminium’s tracklist, and the last plays the movements of Chroma’s dancers, allowing the user to experience the music, type and movement of the event. These components are arranged to allow the user to play them individually or together, reminiscent of the event itself. The process of feeding it through this music box demonstrates the mechanical, ‘nuts and bolts’ feel of The White Stripes.

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