I chose to showcase XL's personality by executing a stop motion portrait of King Krule and using the tagline "From the Beginning", I wanted to show the process of a painted portrait to represent how XL "makes the artist"; as many of their artists they've signed have released their debuts with XL and have become very successful. The textured, choppy painting style hopefully embodies XLs edgy, risky personality. I edited the stop motion footage to emphasize the attitude in the painting and to also bring attention to the unique sounds in the music, the artist, and the identity of the music label itself.
- Alberta College of Art & Design
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