New Blood Entry — Building an Empire
XL Recordings - Illustrate label history / 2014
My concept was to represent how each event acts as a 'mini-brand' but collectively they build a 'big-brand' - XL Recordings. Each perforated card that users can peel away from the a1 poster represents a 'building block' and can be used as a collectable, or to play games with. The illustration on each card represent the building the event took place in.