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New Blood Entry — Building an Empire

Award: In Book

XL Recordings - Illustrate label history / 2014

My concept was to represent how each event acts as a 'mini-brand' but collectively they build a 'big-brand' - XL Recordings. Each perforated card that users can peel away from the a1 poster represents a 'building block' and can be used as a collectable, or to play games with. The illustration on each card represent the building the event took place in.

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