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New Blood Entry — Radiohead - In Rainbows: Interactive Collector's Edition

Award: In Book

XL Recordings - Illustrate label history / 2014

The response to the brief is a limited edition record that includes a wall poster and an interactive phenakistoscope, allowing fans to create their own Radiohead illustration. Ten visual components related to In Rainbows are provided that can be placed under the record; when the viewer is installed and the record is played, animations of the band and lyrics from the tenth line of a selection of songs move underneath the clear vinyl. These components can be placed in any order, allowing the fan to construct new sets of lyrics and their own personal visual remix of the album.

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