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New Blood Entry — Food Print Diet

Award: In Book

WPP - Change habits, change the world / 2014

"Foodprint Diet" is a campaign to encourage people to buy seasonal and local food. A study released by Envido, found that the majority of people would buy local goods if product labels showed the number of air miles involved in a product's journey to market. I created a calendar that shows you which vegetables are currently in season. I also took the concept to mobile with an app that lets you browse seasonal recipes and find local farmers markets. I have also proposed the concept of adding airport baggage tags to the food products which have traveled and used lots of carbon dioxide.

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