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New Blood Entry — Do Zero for Climate Change!

Award: Yellow Pencil

WPP - Change habits, change the world / 2014

Many households have a temperature way too cold in their freezers. This increases your power consumption - which causes harm to the environment. You only need 0 °F to preserve food and ice cream. Many freezers don’t have a thermometer. The campaign “Do Zero For Climate Change!” informs and enables the world population to adjust the temperature in their freezers to 0 °F. This is achieved by re-designing the ice cream boxes; also appending a therm-0°-meter to it. This results in a tastier ice cream, a lower electricity bill, and the consumers do great for the environment - habits are changed on a log term.

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