• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — The Green Switch

Award: Black Pencil

WPP - Change habits, change the world / 2014

The Green Switch is a button on the Google website that alters the Google algorithm by adding ecolabels to the equation. So on eco-friendly companies and products are rewarded with top search results in Google. This will force less eco-friendly companies to become greener to maintain an competitive online presence.

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