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New Blood Entry — Ben & Jerry's One Step

Award: In Book

Unilever - Solve megacity problems / 2014

Can ice-cream save the world? Can we break the popular stigma of ice-cream and use the Ben & Jerry's brand to encourage healthy lifestyle decisions? With One Step, that answer's a "yes"! Ben & Jerry's One Step forms unlikely allegiances and plays on multiple insights to hit the Chinese market -- hopefully inspiring lasting lifestyle and environmental change in a competitive nation that desperately needs it!

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