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New Blood Entry — Ben & Jerry's - The Golden Interns

Award: In Book

Unilever - Solve megacity problems / 2014

New York’s population is rapidly aging. As a reflect of this, many people over 50 are struggling to find work and face discrimination in the workplace. Ben & Jerry’s has always been committed to social projects, and now the brand is out to bring some refreshing efforts to this issue: The Golden Interns, an internship program for people over 50. An opportunity to adapt to new times and reintegrate into the market, while sharing knowledge with the younger generations.

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