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New Blood Entry — Instabish

Award: In Book

Unilever - Solve megacity problems / 2014

Domestos — it's about cleanliness. Litter on the streets — one of the most important problems of Moscow and puzzle on a national scale. Rubbish is not only spoils the appearance of the city and causes inconvenience to residents, but also rubbish is a place of gathering bacteria and infections. 20% of municipal waste doesn't fall into trash. How can we make our city cleaner? Solution is Instabish (Instagram+rubbish. Make original video with funny audio filters). People like having fun. So, we transform the process of throwing rubbish into the new trend.

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