For far too long, too many women have been heavily caking on their makeup in the hopes of either masking their age or covering up perceived imperfections. Our campaign focuses on the fact that natural beauty is slowly becoming endangered and, as a result, need to be saved. Although the overall tone is light-hearted and playful, our social campaign to save The Great Barrier Reef is no laughing matter. Tying in to our core idea, we raise awareness on the importance of preserving natural beauty, both physically and environmentally.
- Fashion Institute of Technology