The solution offered is as an exploration of texture of the ingredients included within Body Shop products through relief printing, and promoting the tactility and freshness that characterizes them and the brand as a whole. A subtle but playful tone has been maintained. Such was possible by the limited amount of colors used within each poster, as well as the choice of font which references to botanical illustrations. At the same time, the overruling of scientific drawings by the bold colors and forms, as well as the overlapping of the elements offers a sense of movement and freshness to the outcome.
- Matthew Hawkins
- Camberwell College of Arts
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