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New Blood Entry — Thinking Inside the Bottle Helped Me Produce Something Outside the Box

Award: In Book

Purdey's - Repackage Purdey's / 2014

Taking inspiration from the shape of water drops and the majestic power of tornados has helped to secure the concept for Purdey’s repackaging design. By thinking inside the bottle rather than outside the box and adding a UV light-blocking core has helped to remain true to Purdey’s original bottle shape while eliminating the need for smoked glass. This has resulted in an eye catching, colourful and unique design concept that perfectly compliments Purdey’s Brand Identity and Ethos.

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