My answer to the brief is about DCM acknowledging today’s plethora of devices available to watch a film on – and how this can make people forget the power of the big screen, but ultimately that none of these devices compare to the big screen: ‘the most emotionally impactful medium on earth’. The Idents literally show the comparison in screen sizes (from an iPhone to the cinema). I took the brief further and think, financially permitting; there is an opportunity for DCM to reach (and change attitudes of) those who don’t go to the cinema in the form of an advert.
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