People go to the cinema to escape reality and see into another world. We wanted to show how film comes to life at the cinema, showing the contrast between the grandeur of film and the stillness of our reality. The DCM ident reaches out to its viewers and invites them into the world of digital cinema media. “Why can't anything be real? Emotion like the movies feel.” People aspire to the emotion of film, sometimes wishing for the fantasy to become their reality. The ident lets the viewer escape, leaving them with a feeling of amazement and wonder.