"When a fashion designer creates a garment they always create it to be seen in movement."- Nick KnightThe branding for this fashion film exhibition should use this same principle. Motion should be the basis for this exhibition’s visual language.Based on the motion of focusing a camera lens “Focusing Fashion” is a flexible identity; logos and brand elements are never printed the same way twice, to give a feeling of fluidity and movement.
- Gary Gowans
- Gordon Robertson
- Duncan of Jordanstone College of Art & Design