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New Blood Entry — Focusing Fashion

Award: Yellow Pencil

British Council - Create an exhibition identity to go / 2014

"When a fashion designer creates a garment they always create it to be seen in movement." - Nick Knight The branding for this fashion film exhibition should use this same principle. Motion should be the basis for this exhibition’s visual language. Based on the motion of focusing a camera lens “Focusing Fashion” is a flexible identity; logos and brand elements are never printed the same way twice, to give a feeling of fluidity and movement.

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