The Visual identity for this project is a story, a collage of all the elements that represent fashion film from 1938 until today. With its references from different eras and areas, bold colours and unconventional form it also represents the steps in the process of making a fashion piece - idea, sketch, cut, test, shoot, and the show that incorporate photography, art, illustration and film. It tells the story about the new media, the fashion film in an original and powerful way.
- Vanja Seferovic
- Kingston University