Our overall visual approach for the exhibition stems from the deconstruction of our final logo. This is made up from the framing element referencing the 16:9 screen ratio but also the changing fabric graphic to emphasise the constant changing fashion over the 75 years. Throughout the deliverables the frame has consistently been used to contain type, image and content to give the identity visual continuity. Overlaying of type and image references the constant development of fashion film. The identity is flexible and can be adapted to suit the various languages where the exhibition tours.