New Blood Entry — The PG Tips Welcome
Award: In Book
Unilever - Solve megacity problems / 2014
For many people living in London a nod of the head is the only contact they have with their neighbours and more than a third of Londoners are unable to recognise them. So PG Tips will send a welcome pack to people and families who have recently moved home in London. The PG Tips Welcome pack provides people with the excuse to go round and invite the new neighbours in for a brew before its too late, which in turn will restore a sense of community back into the streets of London.
