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New Blood Entry — The Body Shop Campaign

Award: In Book

The Body Shop - Re-establish the beauty pioneers / 2014

Using modern illustrations, The Body Shop will keep it’s ‘beauty first’ ethos through attractive, easy on the eye poster advertising campaigns. My concept helps give The Body Shop a new digital edge, people love a personalised campaign, something they can share with their friends. My concept doesn’t require anything but a receipt from The Body Shop, driving more people into the store. It also makes the experience more exciting, with unlimited number of artwork combinations people will be swarming in to create their own.

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