Using a slightly less conventional route to attract the new target audience to reconnect with nature by suggesting making use of the outdoor activities the National Trust have to offer. Giving the audience a new perspective of the conservation charity.The 'Reconnect' campaign is aimed towards the busy commuter. Through installations that will be placed in transportation hubs around the country, this should urge people to take a different seat and a different mindset to make use of what the National Trust have to offer as a way of reconnecting them with a different and perhaps less appreciated environment.
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