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New Blood Entry — Saving the Planet, So Easy a Human Can Do It

Award: Nomination

Unilever - Solve megacity problems / 2014

75% of Londoners overfill their kettle, wasting 2 million litres of water daily and creating more than 500 tonnes of CO2 every day. In London it takes two seconds to fill the average 250ml mug. So we’re going to tell Londoners to count as they fill the kettle.

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