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New Blood Entry — Repackage Purdey's - Share Its Secret

Award: Yellow Pencil

Purdey's - Repackage Purdey's / 2014

Light-sensitive bottles as a solution for Purdey's repackaging. The use of photochromic inks on labels allows a message to appear on the front of the bottles when hit by direct light. The secret of Purdey's is then revealed, giving information about the ingredients contained within the beverage, and about the benefits that the drink provides. The packaging reflects the dynamic lifestyle of the active target audience and aims to enhance the curiosity of the brand. The two new products are part of the same family, and identifiable as so.

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