While the catwalk and street style provide inspiration, in reality there’s a clear disconnection between the style that they promote, and a user's actual wardrobe and needs. So in a world already dominated by social media and enriched by connectivity, why not bring together individuals and provide them with a platform to not only share style, but to collaborate together to solve real fashion problems. Introducing MOS – My Own Stylist. An App where anyone can directly connect and get a personal fashion advice from their favourite fashion muse. ASOS introduces MOS, where fashion is friendly for everyone.