The ‘I have National Trust’ campaign is established on twitter. It feeds into an app designed to speak with a contemporary voice to a new media savvy audience. This campaign aligns the National trust with aspirational places and activities. Designed to surprise and inspire people, the campaign will support users to complete their ‘bucket lists’ by creating welcoming, friendly and connected communities. ‘I have National Trust’ will embody the spirit of the explorer, adventurer and those of us that simply want to get out and do more!
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