Using 'giving you a gentle lift' as a concept, my entry plays on this ethos and as the bottle is turned (or customers move past it on the shelf), the shapes move and appear, to illustrate the drink 'giving you a gentle lift'.With bold geometric shapes representing the ingredients, the animation is designed to capture the customer's attention on the shelf, and make them inquisitive about Purdey's. Purdey's animated bottle. Packaging like no other soft drink.
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