New Blood Entry — Focusing Fashion
Award: Yellow Pencil
British Council - Create an exhibition identity to go / 2014
"When a fashion designer creates a garment they always create it to be seen in movement." - Nick Knight The branding for this fashion film exhibition should use this same principle. Motion should be the basis for this exhibition’s visual language. Based on the motion of focusing a camera lens “Focusing Fashion” is a flexible identity; logos and brand elements are never printed the same way twice, to give a feeling of fluidity and movement.
