New Blood Entry — Ben & Jerry's Ice Cream Dash
Award: In Book
Unilever - Solve megacity problems / 2014
Childhood obesity is exponentially growing in USA. That's more particular in Los Angeles due to easy accessible junk food, less sport activities and our digital era. But there's one thing kids would always get outside and run for: The ice cream truck. That's why Ben&Jerry's will ask kids to make teams and rack up points so that they could get the ice cream truck close to their neighbourhood and have an easy access on free ice creams for the firsts in the line.