Pioneering products for pioneering women; encouraging women to feel empowered in a non-patronising, non-feminising manner. I looked at notable female pioneers, ones that were the first to achieve something as a woman and fed this positive message to The Body Shop's customers. Each of the notable females has similar attributes to what’s known as a 'pioneer species animal'; an animal or plant that is able to survive where most can't. By linking these two together in two-sided posters, in a 'National Geographic' style I feel the campaign is unique, exciting and encouraging women to push their boundaries.
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