The BBC is an international platform,our goal is attract more users to contribute their own experience ，so that BBC can master the local newsworthy events.We change the similar news content . User can take photos random, it will provide time and GPS to the BBC.When a major event happens, BBC will match the time and GPS data of user photos, and get their permission for publishing. Let professionals report the “after”, and worldwide App users contribute to the “before”.A refreshing way of taking in the news was born.
- WPP School of Marketing and Communications
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