New Blood Entry — Inspiration Hunter
Award: In Book
ASOS - Restyle street-style / 2014
The “Inspiration Hunter” App provides young people with a totally new way of finding fashion ideas. It can transform whatever inspires them into a real outfit instantly, which you can buy online with just a few clicks. And it’s a community. The huge data the users generate helps ASOS anticipate the fashion trends and stay ahead of their shoppers’ continually evolving needs.