• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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New Blood Entry — Kehan Yu

Award: Yellow Pencil

Product Design / 2013

A lot of cycling products are designed to solve problems, but the solutions come at a cost of more gears to carry and a greater burden. It is complex and inconvenient. Everyday cyclists want to make their cycling experience as easy as possible. I have not only designed a product, but also a process of using. Thinking how to change everyday products to replace and reduce other equipment, which can make the cycling process easier and simpler. The solution is a pair of trousers to minimise cyclists’ burden, and make them comfortable for both cycling and working

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