• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Nick Formby, Jeremy Dodd

Award: In Book

Product Design / 2013

The Oakley Lumbar is an answer to the lumbar pain caused by incorrect cycle posture, the largest suffered cycle overuse injury in the UK. The lumbar support belt is infused with a steel cable chassis, allowing the commuter to lock their cycle up at the d

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