• Loading…

New Blood Entry — Maria Luiza Figueiredo Lima e Lara, Bruno Guimaraes

Award: In Book

Open Brief / 2013

The idea consists on stimulating people to exercise and have an active life without ignoring that we have the right to rest as well. We are offering a way to keep the balance of what we consume as calories and what we spend in a fun and healthy. We are giving back to people the calories they burn by exercising in exchange for download online entertainment content.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

(If there is an error displayed in the video player, please refresh the page.)

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again