• Loading…

New Blood Entry — Thomas Fenwick-Smith, Joshua Cunningham

Award: Yellow Pencil

Open Brief / 2013

The perfect time to check for breast cancer is in the shower, as women are already in close contact with their body. With this in mind we redesigned Simple packaging so the correct directions for checking breast cancer appear when the bottle becomes wet. The directions are written in song form so women can sing along in the shower: this song is released on a national stage by celebrities who have been affected by breast cancer during Breast Cancer Awareness Month.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

(If there is an error displayed in the video player, please refresh the page.)

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again