New Blood Entry — Thomas Fenwick-Smith, Joshua Cunningham
Award: Yellow Pencil
Open Brief / 2013
The perfect time to check for breast cancer is in the shower, as women are already in close contact with their body. With this in mind we redesigned Simple packaging so the correct directions for checking breast cancer appear when the bottle becomes wet. The directions are written in song form so women can sing along in the shower: this song is released on a national stage by celebrities who have been affected by breast cancer during Breast Cancer Awareness Month.