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New Blood Entry — Alistair Kerr, Hussain Al-khirsan

Award: In Book

Open Brief / 2013

Our campaign integrates exercise into your daily life. We want you to make small changes like taking the stairs instead of the lift to make a big difference to your overall well being. We realised that every minute counts when it comes to exercise and you may need a little help to get started so we created an app with a very simple user interface which breaks down exercise and counts the total number of minutes you have been doing it so you know you are getting your recommended daily amount in a fun and healthy way.

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