New Blood Entry — Shannon Crowe, Millicent Malcolm, Jackson Harper, Luke Falkland-Brown
Award: Yellow Pencil
Open Brief - Make Your Mark / 2013
‘Come Home Droga' was launched by four Australian students to get the attention of New York-based David Droga. Rather than contact him directly, the group waited for the digital campaign to generate buzz. Droga made contact within days, and spoke with the students for over two hours. He described the campaign as 'original' and 'relentless'. Droga5 receives over 300 student folios a day, but Come Home Droga cut through the creative clutter. The team became the first students Droga had contacted in over 10 years. Come Home Droga received international praise and support, with over 15,000 hits from 72 countries.