• Loading…

New Blood Entry — Calum Middleton

Award: Yellow Pencil

Open Brief - Make Your Mark / 2013

Being 6’5” gives me, quite literally, a ‘different perspective’. This provided the inspiration for my project which targeted Sagmeister & Walsh, an agency I admire for their playful, hands-on approach to design. With this in mind, I built an anamorphic type installation, which reveals a hidden message on increasing the viewer’s height. This literal take on my unique aspect looks to inform S&W of the fresh diversity I could bring to their studio. I also developed a height chart, which would allow them to interact with my piece from a personal perspective.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again