• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Calum Middleton

Award: Yellow Pencil

Open Brief - Make Your Mark / 2013

Being 6’5” gives me, quite literally, a ‘different perspective’. This provided the inspiration for my project which targeted Sagmeister & Walsh, an agency I admire for their playful, hands-on approach to design. With this in mind, I built an anamorphic type installation, which reveals a hidden message on increasing the viewer’s height. This literal take on my unique aspect looks to inform S&W of the fresh diversity I could bring to their studio. I also developed a height chart, which would allow them to interact with my piece from a personal perspective.

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