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New Blood Entry — Matthew Hill, Liam Alexander Campbell

Award: Yellow Pencil

Moving Image / 2013

Inspired by 4seven’s relationship with Channel 4, we created a brand that captures their unique method of programming. This looping relationship has shaped the brand’s form, identity and ident by visualising a continuous process. Considering the importance of viewer interaction with the channel we integrated social media into onscreen activity allowing people to interact with each other and the program. This intensity is shown through the varied speed and repetition of the brand’s visuals.

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