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New Blood Entry — Alexander Scott

Award: In Book

Moving Image / 2013

The concept for this ident explores the idea of a conversation as an exchange of thoughts, ideas and interruptions. It attempts to encapsulate the involvement of the general public in influencing the programming for 4seven through social media chat. Each moving ‘bar’ is part of the conversation, hinting at a different 4seven genre. Gradually the colours of the 4seven logo begin to break into the conversation revealing the full logo.

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