• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Victor Zagray, Kir Khachaturov, Konstantin Novikov

Award: In Book

Moving Image / 2013

Motion graphic ident for 4seven channel. We’ve chosen simple and clear form of metaphor, that represents innovative and new way of programming, based on social activity. Our ident shows competition between programs, and selecting of upcoming program, based on their noise amongst social media, bloggers and commentators. This ident could be static(without names of programs) or dynamic, in this case figures position will change according to information from social networks, and ident will finish with name of winning program. For dynamic ident usually used linear editing software as a Chyron an example. Source files: Ai, Ps and Ae could be sent later if needed.

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