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New Blood Entry — Julia Artamonova, Sergey Pleshkov, Kir Khachaturov

Award: Yellow Pencil

Digital Advertising / 2013

In our project we would like to show how Yamaha unites people, despite the wide range of their products, from music to motors. During our investigation we found that the uniting place for musicians and motorcyclists is a garage. Beginner musiciasn face a problem with a lack of rehearsing place, whilemotorbike owners often have a garage with free space in it. The solution to this problem is Yamaha Garage, a service which would allow motorbike owners to rent their garage space out and get profit from it, and allow musicians to get space for rehearsals. This solution unites like-minded Yamaha fans and their different audiences.

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