• Loading…

New Blood Entry — Julia Artamonova, Sergey Pleshkov, Kir Khachaturov

Award: Yellow Pencil

Digital Advertising / 2013

In our project we would like to show how Yamaha unites people, despite the wide range of their products, from music to motors. During our investigation we found that the uniting place for musicians and motorcyclists is a garage. Beginner musiciasn face a problem with a lack of rehearsing place, whilemotorbike owners often have a garage with free space in it. The solution to this problem is Yamaha Garage, a service which would allow motorbike owners to rent their garage space out and get profit from it, and allow musicians to get space for rehearsals. This solution unites like-minded Yamaha fans and their different audiences.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again