• Loading…

New Blood Entry — Emelie Leijon, Ebba Körlof Sundberg, Andreas Sandberg, Fredrick Lewandowski, Pontus Levahn, Peter Hammarberg, Jacob Olofsson, Johan Malmberg

Award: Yellow Pencil

Digital Advertising / 2013

Electric motorbikes are not only environmentally friendly. They are also silent. A problem for both traffic safety and that special feeling of riding. Yamaha, a brand with expertise in both motors and instruments, can define the sound of sustainable riding. Sustainable Sound is a platform where you compose new motor sound - using 125 years of Yamaha sound. Find all Yamaha’s products in the online studio. Try, mix and share - so your friends can vote. People can also try the sounds and vote in banners. The top rated sound will be installed in the next electric motorbike from Yamaha.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

(If there is an error displayed in the video player, please refresh the page.)

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again