The upcoming season is the inspiration of this brief, the four ice cream flavored are the identities of the shampoos. We combined 50s vintage theme with ice-cream flavors for an appealing look. We designed a page introducing the 4 new identities; the layout is simple because the packaging of the bottle is heavy. We decided this selling point because we thought it would interesting to see them sold in ice-cream styled stalls or ice-cream bikes.
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