‘Hysteria’ is inspired by the summer festival season. Since dry shampoo is already named a 'festival essential' by countless fashion publications, my campaign is more about rebuilding the hype around the Batiste brand that has been lost as new competitors have emerged. The illustrations lend a more contemporary, fashionable edge, while the patterned packaging & familiar logo format help to maintain brand familiarity. Experiential & social media campaigns would also be ran at major UK festivals.
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